About us

Respect Your Sensitivity

Klairs begins with a deep respect for sensitive skin.
We remove unnecessary ingredients and restore balance,
honestly formulated with a vegan recipe at its core.

Respect Your Sensitivity

From your skin to your daily life, Klairs offers gentle comfort made just for you. Find your own kind of beauty, with Klairs by your side.

Brand Philosophy

Safe Formula

We formulate with everyday use in mind — gentle enough for sensitive skin. Free from artificial fragrance and unnecessary irritants, our products are carefully tested* for skin safety.

*Primary Skin Irritation Test on Sensitive Skin & Primary Skin Irritation Test completed on select products, with full range coverage in progress.

Balanced Care

We believe in balance — for sensitive skin and for life. Our goal is to restore your skin’s natural balance through gentle yet effective formulations. Beyond daily skincare routines, we strive to support a more balanced, mindful lifestyle.

Clean Standard

We believe in thoughtful choices — from formula to finish. Clean beauty means more than just ingredients. We use vegan formulas, cruelty-free practices, and sustainable materials like FSC-certified paper and soy ink — all completed with honest intention and care.

Safe Ingredients

We are committed to formulating only with proven, effective ingredients. Every product is designed to be gentle and safe — free from harsh substances that may irritate sensitive skin.

No Animal Testing

Since our founding in 2010, Klairs has proudly remained cruelty-free.
We strongly oppose animal testing in any form and continue to advocate for ethical, compassionate practices in the beauty industry.

More Than a Product. A Promise.

Every Klairs product begins with intention and ends in trust.
We share with purpose — through stories, not noise.
Because skincare should feel right, not just look right.

Klairs Seoul

Klairs Seoul is the brand’s first flagship store, located in the heart of Seoul.

Customers from both Korea and around the world can discover and experience the full Klairs collection in one place. The store goes beyond skincare—it’s a lifestyle space where curated events, brand collaborations, and community programs bring the Klairs philosophy to life.

Through this offline touchpoint, Klairs aims to build deeper connections and meaningful moments with its community.